Raising the my company profile been a constant challenge, coming up with different ways to catch peoples attention is a full time job in itself! At the start I decided that advertising in the Yellow pages would be a great way to get my name around... It cost an absolute fortune and after being in for what seems like an eternity, NO ONE has contacted me because they found me in the book. That's not to say that it doesn't work for all sectors, tradesmen excluded, just not for Graphic and Web design, so please check this out before spending a fortune on this type of advertising!! However, you can get a free line in all of the books (Yellow pages, BT phone book and Thomson local) which is definitely worth doing.
After learning quite a harsh and expensive lesson I went on-line, and while having a web presence is quite important you can still add your business details to search engines and directories for free without a website. Google Maps are extremely useful for users searching for businesses in particular areas and are often located on the first page of a Google search. Urban Mind appears in the Google Maps section at the top of the first page when searching for Graphic Design Worcester and Worcestershire. Yahoo Local also offers a free listing but after submitting the online form you will get a phone call to 'check your details', then they'll try and sell you a listing that sits at the top. After you say no, you are told that it will take 6 weeks for the free listing to go live. I filled the form in 3 times before my listing was finally published, so be persistant!!
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