Saturday, 25 July 2009

Cheeky Business

It's official! During a presentation on branding to some business start ups, I found out that a gentleman had managed to get a free breakfast networking event with the Chamber of Commerce. So be cheeky and ask for a try before you buy!!

However, before you go make sure you have your 6o or sometimes 45 second commercial sorted. This may also be called an Elevator Pitch (based on the circumstance that you are in an elevator with another business person and only have a short space of time to sell your product or service before he/she gets out, phew!) or Advert. It's pretty simple but this is your time to sell yourself to the other 40 somethings in the room. Keep it short and snappy but you must include:

* Your name and your company name (obviously)
* What your products/services are
* Why your different
* I close with how they can get in touch and squeeze in my URL address (as long as it's not long)

You will be standing when you talk so if you don't know what to do with yours hands, which I'm terrible with, find something to hold like a napkin, leaflet or business card. I've done my pitch a few times now so I've pretty much got it down cold but if you are very nervous, practise in the car before you get there so it's fresh in your mind. One last thing to remember is to speak up and you'll be fine, good luck!

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