Friday, 7 August 2009

"A logo should be an asset not an overhead"

This question has popped up a number of times over the last month or so, "A friend of a friend is thinking about designing her own logo, what do you think..?"

My answer stays the same, of course you can! If you feel inspired and know what you want draw it on something quickly before you forget.

If your going to use images from the Internet please make sure you have the right to do so or you could end up with a copyright issue before you've started. There are some websites that provide free stock images, but be aware that not all free images are good quality ones. When scouting for an image, a simple and clean design with few colours is best to brand all types of marketing methods and will be more economical for future printing costs.

If you want to draw the image yourself you may have problems with the software that is available to you, most day to day office programs will have no drawing tools and won't give you a file format that is suitable to print in high quality. Industry standard drawing programs are very expensive and can be complicated to use for a beginner, the tools are vast but important for a professional finish.

If your unsure because of the cost, remember your graphic designer will, well should have a degree in the area of design, knowledge in marketing, the skills to research into your business sector and target market, industry standard software to develop your logo with a good understanding of typography, colour and style.

A good logo takes time and a lot of research, it's going to cost more that £50 but it's a one off payment that will last the duration of your business. If you have an idea and want to be invloved with the logo process have a chat with your designer, it's great to get a client that knows what they like!

"A logo should be an asset not an overhead", Sara x

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